Support local family owned businesses. Well stocked, clean, organized. Easy to locate gluten free and vegan items. Caters to dietary needs. Parking in street or back.

Great selection of spices, herbs, natural oils etc and groceries. Also honey on tap! Pretty accessible location on San Pablo, and there is a bike rack right outside. I highly recommend!

I recently had the pleasure of visiting William’s Natural Foods, a wonderful health food store that has been serving our community for over 50 years. Normally, I don’t spend time to write reviews but I want to highlight the exceptional quality of their staff and the positive impact they have on my overall. They are not only knowledgeable about the products they offer but also genuinely friendly and approachable. Whenever I had questions or needed assistance, they were more than happy to help. Their expertise in health foods and supplements is impressive. They are well-informed about the latest trends, nutritional benefits, and dietary requirements. I needed some advice on choosing the right supplements or recommendations for specific dietary needs, they provided accurate and helpful information. They create a sense of community and make you feel valued as a customer. Their passion for health and wellness is evident, and their dedication to providing exceptional customer service is commendable. Keep up the great work!! I’ll be back for sure!

Make no mistake -- this store is very expensive compared to other stores in the general area like El Cerrito Natural Grocery or Berkeley Bowl. When they have a "sale" at William's Natural Foods the prices are much higher than the normal prices at their competitors. I do not like this incredibly dishonest business practice, but other than that the store is well laid out with an incredible variety of packaged products that you will never find in a "regular" grocery store. They have no produce or any other fresh food -- everything is packaged and carefully organized.

I was surprised by the wide selection of quality products including some food items that are hard to find. They make very efficient use of the space to include the good variety of supplements as well as bulk herbs. As other reviews have noted, the prices are reasonable. The woman who assisted me was very very helpful. The store has a really calm and nice vibe.